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Gamification

1. Reputation Points

Reputation points are the backbone of Kuddly’s gamification process. Reputation points are shown on each veterinarian’s profile. It will be immediately clear to other vets and consumers, which vets are more reputable, based solely on vets’ reputation points.

*Note. It is vital vets earn as many RPs as possible as this is directly related to their Reward Rates and likelihood of consumers choosing them!

a. Live Chat Sessions
Activity RP Rewarded Description
+ 10 RP Veterinarians with 1 Star for their session will be awarded 10 RP
+ 10 RP Veterinarians with 2 Star for their session will be awarded 10 RP
+ 20 RP Veterinarians with 3 Star for their session will be awarded 20 RP
+ 30 RP Veterinarians with 4 Star for their session will be awarded 30 RP
+ 40 RP Veterinarians with 5 Star for their session will be awarded 40 RP

b. Inbox Mail System
Activity RP Rewarded Description
+ 5 RP Veterinarians with 1 Star for their answered message will be awarded 5 RP
+ 5 RP Veterinarians with 2 Star for their answered message will be awarded 5 RP
+ 10 RP Veterinarians with 3 Star for their answered message will be awarded 10 RP
+ 15 RP Veterinarians with 4 Star for their answered message will be awarded 15 RP
+ 20 RP Veterinarians with 5 Star for their answered message will be awarded 20 RP
Message Declined 0 RP Veterinarians who have declined a message will not be awarded any RP

c. Other Activities
Activity RP Rewarded Description
Successful Invite 150 RP Veterinarians will be awarded for inviting their fellow Vets to join Kuddly™. The RP will be awarded only if the invitee’s Kuddly™ account is activated and verified.
Kuddly™ Time 1.5 X “Kuddly™ Time” refers to time slots when demand is the highest from consumers. Veterinarians logged on during this time will get 1.5 times the RP for their Sessions.
2. Reward Rates and Performance

Kuddly™ offers Reward Rates for veterinarians doing well on its platform. The Reward Rates will be based on successful invitations and Monthly/Cumulative Performance. The Performance will be based purely on Reputation Points.

There are two Rankings: 1) Cumulative 2) Monthly.

1) Cumulative Performance is based on cumulative RPs earned throughout vets’ use of Kuddly™. This ranking will consist of all vets, starting from the launch of Kuddly™.

2) Monthly Performance is based on the amount of RPs vets earned that month. Monthly Performance is reset on the 1st of each month, so that newcomers will have a chance to work up the ladder and earn Reward Rates.

Rewards Associated with Successful Invites
4% reward to top 5% of Veterinarians with the most invites
3% reward to next 10% of Veterinarians with the most invites
2% reward to next 20% of Veterinarians with the most invites
1% reward to next 25% of Veterinarians with the most invites
Rewards Associated with RP (Monthly Reset)
4% reward for top 5% ranked veterinarians
3% reward for the next 10% ranked veterinarians
2% reward for the next 20% ranked veterinarians
1% reward for the next 25% ranked veterinarians
Rewards Associated with RP (Cumulative)
1% reward to top 50% of cumulative ranked veterinarians

*Note. The different rewards can stack, thus the maximum Reward Rate possible is 9%.

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